TYR was founded in 1985 with an emphasis on providing new, vibrant, performance-driven prints to the competitive swimwear market.
From the off TYR boasted the right credentials. Set up in California by swimwear designer Joseph Di Lorenzo with 1972 Olympic Medallist Steve Furniss, the pair knew what athletes demanded and quickly established their new brand as synonymous with creativity, quality and at the forefront of cutting-edge equipment.
Renowned for building the industry’s most durable, uniquely designed swimsuits, innovative caps and goggles, plus pioneering equipment, TYR, named after the Norse god of warriors, is now one of the world’s most recognisable swimming brands.
Their ethos remains to push the limits of sportswear by reimagining technologies to create the best products for competitive athletes. However, they have embraced the shift in lifestyles changes that are seeing more and more people wanting to become active and healthy. Athletes and water enthusiasts of every level can be seen with TYR products.
Reach your peak performance with the fastest, most advanced technologies and products on the market, used by professional athletes across the world. Beautiful prints, sculptured fittings, and affordable prices, from a company dedicated to being the best.