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Swimovate is an exciting company founded in November 2007 by triathletes in the United Kingdom, developing innovative, affordable electronic training products for sports.

The founders of the business found losing count of the number of laps they'd swum really annoying. Their research told them they weren't alone. All lap counters on the market were manual devices requiring the swimmer to touch the device in some way at the end of each lap. If you forget to count then you can forget to do this too!  Athletes were getting used to Speed and Distance computers for other sports such as running and cycling, so what about swimming? They wanted an affordable, discreet and fully automatic solution- so developed the PoolMate.

The Swimovate team have extensive experience in electronic and software design, development and manufacture. They have many industry links worldwide so can bring products to you at affordable prices with excellent quality.