Mark Spitz became the first athlete to win seven gold medals at one Olympics at Munich, 1972. Not only that, the American swimming sensation set seven world records.
Watching poolside was Horst Dassler - son of Adidas founder Adi - and so inspired was Dassler jnr he immediately started plans to create his own swimwear company.
A year later, Arena launched with an incredibly light competition swimwear line called Skinfit. Weighing just 18 grams, it was an instant hit and the company continues to push the boundaries in swimming.
Their water wear is used by up and coming athletes, professional swimmers and those who just want to be in the water. Working with research centres, universities and athletes, they are determined to create better and faster products. Powerskin X-Glide and Powerskin Carbon-Pro are other examples of their award-winning technology, but they haven’t ignored the average swimmer.
Affordable ranges of shorts, goggles, towels, bags, suits, and much more keep Arena at the top of the swimwear class. So whether you are a champion-in-waiting on your way to the finish line, a regular swimmer wanting comfort and quality, or someone new to the pool, Arena will serve you well.